When it comes to cannabis holidays, most people have heard of 4/20. But every July 10, another celebration rolls around that's become increasingly popular among cannabis enthusiasts: 710 Day.

Unlike 4/20, which celebrates cannabis as a whole, 710 Day shines a spotlight on cannabis concentrates. Whether someone has been enjoying concentrates for years or is simply curious about products like live resin, live rosin, badder, or hash, July 10 is a fun excuse to learn more about one of today's most diverse cannabis product categories.

The best part? Exploring concentrates is a chance to discover just how diverse today's cannabis market has become. Different concentrate styles offer their own textures, aromas, extraction methods, and terpene profiles, making the category an interesting one to learn about, whether it's your first introduction or you're simply looking to expand your cannabis knowledge.

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Why Is It Called 710?

Unlike 420, which has a long and somewhat mysterious history, the meaning behind 710 is actually pretty simple: turn the number 710 upside down, and it looks like the word "OIL."

Since cannabis concentrates are often referred to as oils or extracts, the nickname gradually caught on within the concentrate community during the early 2010s. Before long, 710 had grown into an unofficial cannabis holiday dedicated to concentrates, with many brands, dispensaries, and cannabis enthusiasts embracing the tradition each July 10.

Today, 710 Day is often celebrated with concentrate-focused promotions, educational content, and plenty of opportunities to learn more about this unique cannabis category. Whether someone is already familiar with concentrates or simply curious about what makes them different, the holiday has become a fun reason to explore the wide variety of products available.

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What Are Cannabis Concentrates?

Cannabis concentrates are products made by extracting desirable compounds from the cannabis plant, including cannabinoids like THC and CBD, along with naturally occurring terpenes that contribute to each cultivar's distinctive aroma and flavor.

Just like flower, pre-rolls, vape cartridges, edibles, beverages, tinctures, and capsules, concentrates are simply another product category within today's cannabis market. They give cannaseurs even more ways to explore cannabis based on their own interests and preferences.

One of the things that makes concentrates especially interesting is the variety found within the category itself. There isn't just one type of concentrate. Different extraction methods create products with their own unique textures, consistencies, aromas, and terpene profiles, making concentrates a diverse category that's fun to learn about and explore.

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A Quick Tour of Some Popular Concentrates

One of the biggest surprises for newcomers is just how many different concentrate styles exist.

Live Resin is made using fresh-frozen cannabis rather than dried flower. This helps preserve many of the plant's original terpenes, making it one of today's most recognizable concentrate categories.

Live Rosin also starts with fresh-frozen cannabis but uses only heat and pressure during extraction, making it a solventless concentrate that's become increasingly popular in recent years.

Badder, sometimes called batter, has a soft, whipped consistency that's easy to handle.

Diamonds are crystalline THCA formations often paired with terpene-rich sauce, giving them one of the most recognizable appearances in the concentrate world.

Hash is one of the oldest cannabis concentrates in history. In fact, forms of hash have been enjoyed for centuries in different parts of the world, long before today's extraction technology existed.

While some concentrates are enjoyed on their own, they're also commonly used to create other cannabis products. Vape cartridges often contain cannabis oils like live resin or live rosin, while infused pre-rolls may incorporate concentrates to complement the flower. Some edibles are made using cannabis extracts as well, making concentrates a part of many products shoppers already recognize.

Each concentrate has its own characteristics, and many shoppers enjoy exploring different consistencies, extraction methods, cultivars, and terpene profiles to discover what they personally enjoy.

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It's About More Than THC

One common misconception is that concentrates are only about high THC percentages.

While concentrates can contain higher cannabinoid concentrations than flower, many experienced cannabis consumers also pay close attention to terpenes. These naturally occurring compounds help create the distinctive aromas associated with different cannabis cultivars, from citrus and pine to tropical fruit, earthy notes, or fuel-forward profiles.

That's one reason products like live resin and live rosin have become so popular; they're often appreciated for preserving many of the plant's natural aromatic qualities alongside cannabinoids.

As with flower, choosing a concentrate often comes down to personal preference rather than simply looking for the highest THC percentage.

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Exploring Different Concentrate Brands

One of the fun parts of 710 Day is seeing how different cannabis brands put their own spin on concentrates.

Cannabis enthusiasts shopping at Perfect Union, for example, can explore concentrates from a variety of respected California producers. Jetty Extracts  has become well known for its solventless live rosin and premium extracts, while ABX offers an extensive lineup of concentrates and vape products that have earned a loyal following throughout California.

Brands like Raw Garden continue to be recognized for their strain-specific live resin products made from fresh-frozen cannabis, while Rosin Tech Labs has helped introduce many consumers to solventless concentrates through its lineup of hash and live rosin products.

Trying different brands can be just as interesting as trying different concentrate styles, since each producer brings its own cultivation methods, extraction techniques, and favorite cultivars to the table.

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One Category in a Growing Cannabis Market

One of the most exciting things about today's cannabis industry is the incredible amount of choice available.

Some consumers prefer flower. Others enjoy pre-rolls, edibles, beverages, tinctures, vape cartridges, or concentrates. Many enjoy a mix of several product categories depending on the occasion or simply because they like exploring different options.

Rather than one format replacing another, each offers its own unique experience and contributes to the incredible variety found on dispensary shelves today.

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Celebrate 710 Day at Perfect Union

If 710 Day has inspired you to explore concentrates or discover a new favorite brand, Perfect Union locations are celebrating the occasion with a variety of special offers on July 10. Depending on the brand, shoppers can save 44%, 52%, or even 60% on participating products, with featured names including Fig Farms, Emerald Sky, Raw Garden, Jetty, CBX, Rosin Tech Labs, Friendly Brand, Heavy Hitters, Kingpen, Buddies, Papa's Herb, and many more. Select locations will also feature food trucks and additional doorbuster deals, making it a fun day to stop by and explore what's available while supplies last.

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