Green Wednesday: Everything You Need to Know

Green Wednesday: Everything You Need to Know

Move over, Black Friday! There’s a new shopping event in town that’s exciting the cannabis community. Green Wednesday is the day before Thanksgiving and has become a phenomenon for those looking to stock up on their favorite THC products. This pre-holiday rush has grown into one of the biggest sales days for cannabis dispensaries, rivaling even the famous 4/20 celebrations. Whether you’re preparing for the holiday season or just looking for great deals, Green Wednesday is the perfect time to visit your favorite dispensary and join in the festivities. 

What is Green Wednesday?

Green Wednesday, a relatively new phenomenon in the cannabis industry, emerged in 2016. It originated when a California-based cannabis delivery service noticed an unexpected surge in sales on the day before Thanksgiving. This observation led to the coining of the term “Green Wednesday,” which has since become a significant event in the cannabis calendar.

Why it’s called Green Wednesday

The name “Green Wednesday” cleverly combines the color associated with cannabis and the day of the week when this shopping event occurs. It’s a nod to the green rush that dispensaries experience as cannabis enthusiasts stock up before the holiday weekend. The term has gained traction over the years, becoming widely recognized within the cannabis community.

Comparison to other shopping holidays

Green Wednesday has quickly established itself as the cannabis industry’s answer to Black Friday and Cyber Monday, but with a bit more of that festive, laid-back holiday spirit.  It’s now considered the second-largest cannabis celebration, falling just behind the famous 4/20 event. In fact, Green Wednesday has been giving 4/20 a run for its money, with some years seeing Green Wednesday sales surpassing those of 4/20.

Like Black Friday, Green Wednesday is all about special promotions and holiday discounts, giving customers a chance to snag their favorite products at a steal. There’s a twist: Green Wednesday happens before the holiday rush. This timing is believed to be due to consumers stocking up on THC products before gathering with family and friends, either to manage holiday-related stress or to enjoy a little holiday cheer with friends and loved ones.

When is Green Wednesday?

Green Wednesday falls on the day before Thanksgiving each year. As Thanksgiving approaches, cannabis enthusiasts prepare for special deals and promotions at dispensaries across the country. In 2024, Green Wednesday will fall on November 27th, giving consumers ample opportunity to stock up on their favorite products before the holiday festivities begin.

Why it’s scheduled before Thanksgiving

The timing of Green Wednesday is no coincidence. Its strategic placement before Thanksgiving serves several purposes. Firstly, many cannabis dispensaries close their doors on Thanksgiving Day allowing employees to spend time with family and friends. This lets consumers make a pre-holiday stop at their favorite dispensaries to ensure they have enough supplies for the long weekend.

Besides dispensaries being closed, the pre-Thanksgiving rush has a lot to do with the familiar holiday anxieties that many experience. Travel stress, social pressure with family gatherings can all contribute to an increased demand for cannabis products. Getting your favorite flower before Thanksgiving will ensure you are well prepared to handle the stress. 

Why Green Wednesday Matters

Cultural significance

Green Wednesday has become more than just a shopping event; it’s a cultural phenomenon. This day represents a shift in societal attitudes, with cannabis becoming more accepted in mainstream celebrations. Many families now incorporate cannabis into their holiday traditions, such as the “Thanksgiving Walk” or “Cousin Walk”. It’s a time for cannabis enthusiasts to come together and celebrate by enjoying their favorite flower strain, edible, beverage, and more. 

Cannabis industry growth

The success of Green Wednesday reflects the overall growth of the cannabis industry. As more states have legalized cannabis, the market is expanding, and events like Green Wednesday gain traction. This day has become a prime opportunity for brands and dispensaries to showcase new exciting products. The increased demand has led to a more competitive market, driving innovation and improving product quality. 

The season of giving

Green Wednesday is important for more reasons than just cultural impact, stocking up, and industry growth. For dispensaries like Perfect Union, Green Wednesday is also a chance to give back to their loyal customers by offering exclusive deals, discounts, and special promotions. It’s an opportunity to show appreciation, reward the community, and enhance the holiday shopping experience with exciting offers that make the season even better.

How to Prepare for Green Wednesday

Research deals and promotions

To make the most of Green Wednesday, it’s essential to do your homework. Many cannabis dispensaries offer significant discounts. Start by signing up for newsletters and following social media accounts. This way, you’ll be among the first to know about special promotions. Dispensaries also offer exclusive deals to their loyal customers, so consider joining a loyalty program. 

Plan your purchases

Once you’ve researched the deals, it’s time to plan your shopping strategy. Consider what products you need and which ones are likely to be on sale. Green Wednesday is an excellent opportunity to try new items, due to the new product launches. Keep an eye out for popular categories like cannabis beverages, which see a significant sales increase around Thanksgiving due to their potential as a replacement for alcohol. Edibles are another favorite, especially for those looking for discreet consumption options during family gatherings.

Conclusion

Green Wednesday has grown into a significant event in the cannabis industry. Its impact extends beyond just sales, shaping cultural norms.  This pre-Thanksgiving rush has become a time for cannabis enthusiasts to stock up, try new products, and prepare for holiday celebrations. Whether it’s picking up an extra pack of your favorite pre-rolls to share at the get-together or gifting an infused treat to a friend, this shopping day aligns perfectly with the holiday’s theme of togetherness.

Disclaimer: the information provided in this document is for informational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment.

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