As the cannabis industry in California continues to grow, one of the primary concerns for consumers is ensuring that the cannabis they purchase comes from a legitimate, licensed source. To address this issue, the California Department of Cannabis Control (DCC) has launched the Real California Cannabis Campaign, aimed at increasing consumer awareness and helping shoppers identify legal cannabis retailers.
Chelsea Haskins, Director of State and Local Licensing at Perfect Union, played a vital role in the development of the program by sitting on the DCC Consumer Awareness Campaign’s Licensee Steering Committee. Through her involvement, Haskins contributed to shaping the campaign’s direction, which focuses on educating consumers about the importance of purchasing from legal, regulated cannabis businesses rather than the illicit market.
One of the campaign’s most significant initiatives is the unveiling of new QR codes that consumers can use to verify whether a cannabis facility is operating legally. These codes can be scanned by consumers to instantly check if the store they are visiting is licensed by the state of California. This development is part of a broader effort to combat the ongoing problem of illegal cannabis sales, which have continued to pose risks to both consumers and the legal industry.
The launch of the QR code system was showcased at Perfect Union, a leading cannabis retailer known for its commitment to compliance and consumer safety. With the QR code, customers can feel confident knowing they are supporting licensed businesses that adhere to state regulations and operate under stringent oversight. This initiative helps provide transparency and trust for consumers in the legal cannabis market, ensuring they are not unknowingly purchasing from illegal sources that may sell untested or potentially harmful products.
By providing an easy and accessible way for consumers to verify whether a retailer is licensed, the DCC’s Real California Cannabis Campaign empowers shoppers to make informed decisions. The QR code system is an important step forward in strengthening the legal cannabis market in California and combating the dangers posed by illicit cannabis sales, which can expose consumers to unregulated, unsafe products.
Thanks to the combined efforts of Perfect Union in conjunction with other California retailers and the DCC, consumers now have a valuable tool to ensure they are purchasing from legitimate, licensed cannabis businesses. The QR code initiative is a significant milestone in consumer education and in the fight against illegal cannabis operations, which can jeopardize public safety and undermine the legal market.
For more information on the Real California Cannabis Campaign and to learn how to identify a licensed cannabis retailer, visit the DCC’s official website and use the QR codes when visiting your local dispensary.
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